Hair Care is Here

09 16 2015

After years of experimentation and research, we are thrilled to be launching True Botanicals Shampoo and Conditioner.
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After years of experimentation and research, we are thrilled to be launching True Nature Botanicals Shampoo and Conditioner. We, along with many of our friends and industry insiders, longed for a natural shampoo that lathered, hydrated and smelled wonderful.

As part of our research, I would buy natural shampoos and leave them in my daughter’s shower for her to try. She has classically high teenage standards for what a shampoo and conditioner need to deliver—lather, scent and shine are at the very top of her list. Inevitably, the products ended up in my shower, a subtle yet firm rejection. But, I knew we had a winner when the most recent TNB formulation was taken FROM my shower and ended up in hers. This was accompanied by, “Mom, I really like your shampoo”.. a first!

While I was home testing with my daughter, Kevin was sharing the products with his fiancé, Jamie, a talented hair stylist in Mill Valley. Lucky for us, he has first hand experience with both natural and conventional hair care products. His feedback was invaluable and we knew we had succeeded when Jamie concluded, for the first time, that a natural shampoo and conditioner could actually meet his high standards.

So what makes our hair care products stand out? We always say, ingredients matter, and hair care is no exception. Here are some key ingredients that helped us create incredibly nourishing and luxurious products without harsh surfactacts or synthetic fragrances.

TRUE NATURE BOTANICALS SHAMPOO

Green Tea Oil: Emollient, nutritive, conditioning, and rich in antioxidants, this oil helps to dissolve the oil complex that holds dead skin cells together. Part exfoliant, part lubricant, green tea oil reduces flaking, improves appearance, and protects hair from environmental damage.

Limnanthes Alba (Meadowfoam) Seed Oil: This hair and scalp conditioner helps to lock in moisture.

Aloe Barbadensis Leaf Juice Powder: This humectant prevents moisture loss while balancing and soothing the scalp.

Cocamidopropyl Hydroxysultaine: This naturally derived (from coconut) mild surfactant gives a luxurious lather while offering excellent cleansing and moisturizing properties that leave the hair and scalp clean and moisturized.

TRUE NATURE BOTANICALS CONDITIONER

Aloe Barbadensis Leaf Juice Powder: This natural humectant not only traps moisture in the hair cuticles, it does so without making your hair feel heavy or fall flat. Plus, it’s chock full of Vitamin C and E so it also protects hair from sun damage and everyday grooming.

Green Tea Oil: Emollient, nutritive, conditioning, and rich in antioxidants, this oil helps to dissolve the oil complex that holds dead skin cells together. Part exfoliant, part lubricant, green tea oil reduces flaking, improves appearance, and protects hair from environmental damage.

Butyrospermum Parkii (Shea) Butter, Camellia Sinensis (Green Tea) Oil, Macadamia Ternifolia Seed Oil: This unique combination of oils protects, moisturizes and restores hair shine without weighing it down.

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True Nature Botanicals Shampoo

True Nature Botanicals Conditioner

Hair Care Duet

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