Love Life


In our first-ever brand campaign, “Love Life,” world-famous photographers Inez and Vinoodh capture the essence of True Botanicals by celebrating the truth in beauty—the energy of embracing the wild within, fully inhabiting your own life, and letting your genuine love and belief guide you.

Photographed both in studio in New York and throughout the esoteric landscapes of northern California, the campaign captures the essence and emotion of loving life through models Lou Schoof and her brother Nils, Angok Mayen and her daughter Agneth, and Alexandra Agoston.


Hey New Yorkers  👋 Find us in the wild!
Post a picture of one of our billboards, wild postings, or digital boards, tagging @truebotanicals #LOVELIFE
For a chance to win a limited-edition True Botanicals tote bag