Why Exfoliation Should Be Part of Your Skincare Routine

09 24 2015

Like most things in life, the key to a healthy relationship with exfoliation means balancing the risks and rewards.

Truth be told, we love to exfoliate because it makes the skin feel so soft and fresh. But too much of a good thing can be a bad thing. Countless conversations with industry experts and customers have convinced us that exfoliating too often and with ingredients that are too harsh can be highly counterproductive. Like most things in life, the key to a healthy relationship with exfoliation means balancing the risks and rewards.

THE REWARDS smoother, softer and more pliable skin.

THE RISKS Over-exfoliating creates sensitized dry, dehydrated skin that is even more susceptible to sun damage.

BOTTOM LINE Gently exfoliate 1 – 2 times per week.

We’ve carefully researched the skin’s natural exfoliation process to figure out how best to replicate it. And we’ve created an exfoliation skincare guide to share everything we’ve learned about the physiology of the skin, the ingredients that are most effective, and some exfoliation do’s and don’ts to help you exfoliate wisely.

To summarize:

We all exfoliate naturally: Approximately every 28 days, the top layer of skin called the environmental protection barrier is sloughed off and replaced by new fresh cells. Over time, the top layer starts to show wear and tear making skin appear blotchy and rough in texture. Unfortunately, as you age, the natural turnover rate slows down, from a normal of 28 days to 45 or even 50, leaving your skin a little less fresh and perky.

Why you should exfoliate: When natural exfoliation is not enough, gentle exfoliation triggers an increase in cell renewal, rapid shedding of dead skin cells and an accelerated cell turnover rate that unclogs pores, cleans the skin, and helps reduce acne breakouts. We strongly recommend exfoliating with lactic acid, not glycolic acid because it is way less irritating for aging skin.

Why you shouldn’t over-exfoliate: The skin only has so many layers and if you strip them all off before they’ve been replaced, you can cause more harm than good. Over exfoliating can result in thin skin, redness, irritations and rashes, hyperpigmentation, and increased vulnerability to sun damage.

When you should exfoliate: 1 – 2 times per week and only at night.


Pacific Exfoliating Moisture Mask, 1 – 2 times per week. Like it sounds, it both exfoliates and moisturizes, giving you all the benefits of a peel without the downsides of dry, flaky skin.

Pacific Exfoliating Cleanser, 4 - 7 times per week. This cleanser removes excess dead skin cells naturally, without risk of irritation, by combining a patented mushroom extract with a gentle polishing scrub.