Get gorgeous skin with natural-biocompatible skincare that works.

Get gorgeous skin with natural-biocompatible skincare that works.

LIBERATE YOUR GLOW WITH WILDLY CLEAN INGREDIENTS THAT WORK.

True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards.


We ethically source vegan ingredients from the vibrant intelligence of nature, without any toxins or fillers, ever. Each product delivers potent concentrations of plant actives that are known for their nourishing vitamins, essential fatty acids, antioxidants and anti-inflammatory properties. Every scoop, spritz and slather is a sensorial, indulgent experience that can make an extraordinary difference for your skin, as well as the planet.

That’s our Pure. Potent. Proven. promise.

Natural-biocompatible

Your skin can’t glow when it’s stressed.

Toxic chemicals, sensitizing preservatives, and ingredients that your skin can’t properly absorb may be triggering what’s best described as a nervous breakdown in your skin barrier, which is known to accelerate most skin problems from aging to acne.

Skincare is truly a bio-science, where everything from the molecule size of an ingredient to the way that ingredient reacts to the sun and water needs to be considered. That’s why our baseline is natural-biocompatible: we use natural or nature-identical ingredients that are hypoallergenic, non-irritating and small-molecule so that the skin can easily absorb and use them.

READ MORE ON OUR INGREDIENTS
Clinically Proven

Our products outperform leading skincare brands in clinical trials.

Working with researchers at leading universities, including Carnegie Mellon and Cornell, we work to leverage the very latest in anti-aging science and identify breakthrough botanical extracts known to be rich in antioxidants, vitamins, and essential fatty acids. We pack and squeeze as many of these biocompatible plant-actives into our formulas and then put them to the test in third-party clinical trials.

We believe the results speak for themselves. Our products are clinically proven to outperform leading anti-aging skincare brands!

READ THE CLINICAL STUDIES
Clean and Sustainable

An unrivaled commitment to safety for you and Mother Earth.

We’re one of the few beauty brands in the world that carry the MADE SAFE® seal on each and every one of our products, which is the most comprehensive safety and sustainability standard available, backed by the world’s leading scientists. It is exceedingly challenging to formulate by MADE SAFE® standards - but it pushes us to be more innovative, and has actually helped us create even more effective formulas. When it gets hard, we work harder.

Safety and sustainability is not a destination, it’s a journey upon which we are continually improving on.

Leading a beauty revolution

Let’s transform beauty. One woman, one result, one moment at a time.

EXPLORE THE RITUAL BLOG
HOW IT STARTED

It all started with a woman who realized she deserved better, and went for it.

At the age of 32, just after giving birth to beautiful twin babies, our founder Hillary Peterson was diagnosed with thyroid cancer. She describes that moment as a “wake up call” and took a serious look at how she could better support her health in every way possible.

“It was then that I discovered an unexpected truth - my beauty products were full of toxins! I could not believe that there weren't stricter regulations protecting our health,” says Hillary.

DISCOVER HILLARY’S STORY