We, as a brand and a team, have an unwavering commitment to champion your health and wellbeing, through innovations in the field of green science, where every potent ingredient serves a unique purpose to the health and vibrancy of your skin.
We create irresistibly exquisite products with zero compromise on efficacy and safety. Every True Botanicals product is filled with potent plant actives rich in essential fatty acids and powerful anti-oxidants, that replenish your skin's nutrient gaps at the cellular level - without using fillers, synthetic chemicals, and NO TOXINS, EVER!
Each product is clinically validated for exceptional effectiveness, and independently certified to be safe, hypoallergenic, microbiome friendly and pregnancy-safe. Finally, we pour an addictively sensorial experience into every drop – so you come back for it, again and again.
This is why we do what we do - to empower you to embrace every part of who you are, your true nature, and that’s a powerful proposition!
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Pure. Potent. Proven.
High-Functioning Formulas
Pure: Every ingredient and formula is certified MADE SAFE® which eliminates the use of 15,000 toxic ingredients along with full traceability. Also certified Vegan, Cruelty-Free, EWG, & Microbiome-Friendly.
Potent: We formulate for maximum potency with only nutrient-rich, Bio-active and Bio-compatible ingredients to respond to your skin’s needs, while protecting and strengthening the skin barrier.
Proven: Every ingredient and formula is certified MADE SAFE® which eliminates the use of 15,000 toxic ingredients along with full traceability. Also certified Vegan, Cruelty-Free, EWG, & Microbiome-Friendly.
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The true botanicals effect
What is the true botanicals effect?
It’s a glow so radiant, it seems to come from within.
It’s the vibrancy, elasticity and strength that are the true hallmarks of well cared-for, healthy skin.
With every compliment-inducing result, you feel rejuvenated, uplifted and inspired towards conscious living.
The True Botanicals Effect is about feeling and embracing every part of who you are, authentically.
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a transformative experience
Exceeding your expectations
Clinical products shouldn’t feel clinical!
Our goal is to make your skincare routine an indulgence, not an obligation.
Engaging every sense is at the heart of every True moment – a holistic experience to capture the joy and lightness of feeling truly seen, heard and valued –and knowing that you can completely trust everything you are using on your skin.
Always Safe.
Always Cruelty-free.
Always Sustainable.
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Our Values
Transparency
Like true nature itself, we’ve got nothing to hide, ever. We are completely open about our ingredients, sourcing, and effectiveness, which empowers our customers with knowledge and confidence.Radiance
We are here to illuminate, celebrate, and amplify the radiant beauty of our customers, beginning with their skin and connecting deeply within their hearts.Uncompromising
Like the powerful women we admire, we stand firmly in our convictions. We will never waver in our commitment to health, sustainability and efficacy, nor in the reverence we have for nature and our customers.Effectiveness
Creating plant-powered skincare solutions that offer real, visible results is at our core. We also strive to effectively empower our customers with confidence, joy, and resilience to be their truest selves.
Envisioned By A Truth-Seeking Founder
True Botanicals was founded by Hillary Peterson, whose igniting moment of a cancer diagnosis led her on a truth-seeking mission:
To prove that products that prioritize the health of humans and the planet can be the most effective.
Guided by the world’s leading anti-aging scientists, green chemists and pioneers in sustainability, she founded True Botanicals – a company devoted to creating certified MADE SAFE® products that are clinically proven performance for high-functioning skin, and always good for you, the people you love and the planet.