We have an unwavering commitment to championing your health and wellbeing, through innovations in the field of green science, where every functional ingredient serves a unique purpose to the vitality and vibrancy of your skin.
True Botanicals delivers irresistibly exquisite skincare with zero compromise on efficacy and safety. Every formula is created according to our synergistic PI4 philosophy - to regenerate, replenish, and repair your skin at the cellular level - without using fillers, synthetic chemicals, and no toxins - ever!
Each product is clinically validated for exceptional effectiveness, and independently certified to be safe, hypoallergenic, microbiome friendly and pregnancy-safe. Finally, we pour an addictively sensorial experience into every drop – so you come back for it, again and again.
We stop at nothing so you can be unstoppable - to empower you to embrace every part of who you are, your true nature, and that’s a powerful proposition!
Our 4 Synergistic Dimensions of Plant Intelligence [PI⁴]
Always Safe.
Always Cruelty-free.
Always Sustainable.
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Our Values
Transparent
Like true nature itself, we’ve got nothing to hide, ever. We are completely open about our ingredients, sourcing, and effectiveness, which empowers our customers with knowledge and confidence.Radiant
We are here to illuminate, celebrate, and amplify the radiant beauty of our customers, beginning with their skin and connecting deeply within their hearts.Uncompromising
Like the powerful women we admire, we stand firmly in our convictions. We will never waver in our commitment to health, sustainability and efficacy, nor in the reverence we have for nature and our customers.Effective
Creating plant-powered skincare solutions that offer real, visible results is at our core. We also strive to effectively empower our customers with confidence, joy, and resilience to be their truest selves.
Envisioned By A Truth-Seeking Founder
True Botanicals was founded by Hillary Peterson, whose igniting moment of a cancer diagnosis led her on a truth-seeking mission:
To prove that products that prioritize the health of humans and the planet can be the most effective.
Guided by the world’s leading anti-aging scientists, green chemists and pioneers in sustainability, she founded True Botanicals – a company devoted to creating certified MADE SAFE® products that offer clinically proven performance for high-functioning skin, and are always good for you, the people you love and the planet.