We started True Botanicals for one simple reason. We didn’t like the trade-offs luxury skin care products were forcing us to make.
Our Story.
The beauty industry has long been in need of a make-over.
Between the over promise of results, ingredients that were causing more harm than good, and the transactional relationship that seemed to end when our products hit the bag, we were done. And we wanted to be the ones to fix things.
So we set out to create the world’s first line of luxury anti-aging products that
were also certified MADE SAFE™. The result is a collection of super-concentrated, bio-active formulations that deliver clinically proven results without compromising your health. (Believe us, toxins are the last thing your skin needs.)
We’re also proud that our products contain a higher quantity of high quality ingredients than even the most venerable luxury brands in department stores.
We did that by eliminating the costs of the traditional distribution model (bye!)
and embracing the next generation of commerce. This approach has another key benefit: we’re able to work directly with our clientele and offer a far higher level
of personal service to ensure you achieve the results we believe you deserve.
Self-confessed luxury skin care addicts Hillary Peterson and Christina Mace-Turner first crossed paths on the trails of Marin, California. Their shared love of nature and mutual frustration with an extremely outdated beauty industry soon sparked a partnership that would go well beyond hiking. With Hillary’s expertise in skin care and Christina’s deep understanding of tech, the two have dedicated themselves to disrupting the category, delivering superior results without harm to skin, health, or environment.
About Us.
Hillary Peterson, Founder and President
Look at Hillary Peterson’s professional life and you’ll quickly see that she’s
been pretty serious about fashion and beauty her entire career. When diagnosed with thyroid cancer, she took a closer look at her most beloved personal products only to realize that they all had one thing in common: their ingredients contained toxins. Understanding that what goes on your skin goes into your body, she threw herself into an eight year study of botanicals and their healing powers, consulting with the world’s leading green chemists and sustainability experts. Her ultimate
goal being to formulate transformative skincare products that wouldn’t compromise peoples’ health or the environment. True Botanicals’ rule-breaking approach to luxury skin care and ability to bring together superior results and safety has earned it ELLE magazine’s coveted Genius award and placement at several of the world’s top spas.
Christina Mace-Turner, CEO
As a leader within some of the most innovative companies in the world, first Apple and then Flipboard, Christina has a career-long habit of leveraging technology to transform consumer experiences. After becoming a serious user of True Botanicals and fan of their philosophy, the idea of giving the beauty industry a complete tech make-over took shape — and she knew this was the brand to do it. Christina soon joined the team to take their direct sales model to the next level, delivering unprecedented transparency, greater value, and superior results to their growing clientele, while also highlighting and rewarding the sustainable farmers who provide the ingredients for True Botanicals products. Knowing that she is creating meaningful change within an industry that was so desperately in need of it makes this latest chapter in her career incredibly rewarding.
