Nature’s Intelligence, Precisely Translated
We formulate our high-performing skincare for your skin's own biology, using pioneering plant molecules to create products clinically proven to perform, held to the highest standards, and built to earn their place in real life. Your radiance is the evidence you can see, the data is the evidence you can measure.
Four Principles of Intelligent Skincare
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1. Skin, Understood Deeply
Every formula begins with skin's biology: how it functions at the cellular level, and what it needs to protect, repair, and thrive.
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2. Pioneering Plant Intelligence
Plants have spent millions of years evolving precise defense mechanisms to the same stressors skin faces. We identify those molecules, often years before the rest of the industry recognizes their potential.
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3. Results, Proven with Precision
We isolate, concentrate, and calibrate every active to doses your skin can absorb and use immediately. Every ingredient is intentional, combined into sophisticated and synergistic formulations proven to match or exceed the efficacy of top-performing conventional alternatives.
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4. Held to the Highest Standard
Every ingredient and formulation moves through clinical lab trials, dermatological review, and third-party certification, at levels we set above what any industry regulation requires. Every product has been verified through MADE SAFE and EWG to be safe for people and the planet.
Roots. Run. Deep.
Our roots in Mill Valley, California have always shaped how we see. Surrounded by mountains, open coastlines, and redwood forests that take your breath away, life here is lived in ongoing conversation with nature. That environment, fused with Northern California's legacy of innovation, shapes our outlook. It drives us to scour the world for the earth's most potent active botanicals—from Spirulina Maxima drawn off the volcanic coast of the Canary Islands to Chebula wild-harvested from Ayurvedic traditions in India—and bring them back to the lab, translating their natural intelligence into advanced, high-performing skincare.
Our Founder
To Hillary Peterson, the status quo of the beauty industry was never good enough. Recovering from a cancer diagnosis, she wanted skincare she could use with absolute confidence: products that were clean, effective, and a pleasure to use.
When the industry viewed nature as a limitation, she built a new category, pushing past the limits of conventional clean beauty to demand clinical efficacy, rigorous safety, and formulations that actively outperformed conventional alternatives. That founding belief became True Botanicals, and inspiring that change across the industry remains our driving force.
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