A better path to
anti-aging.
We believe that your skin is intrinsically connected to your mind, body and the environment, and that’s why we practice a bioholistic approach to skin health.
We formulate with the purest, functional plant actives that fill your skin’s nutrient gaps, support your skin’s microbiome, and deliver clinically-proven results because they are biocompatible with the epidermis.
And what differentiates True Botanicals from all the rest is that we deliver these exceptionally high performing products with the most sensorial, aromatherapeutic experience - so your skincare routine can be an indulgent ritual for your most glowy, resilient, youthful-looking skin.
This is a better path to anti-aging.
Functional Plant Actives
Skincare is truly a bio-science, where everything from the molecule size of an ingredient to the way that ingredient reacts to the sun and water needs to be considered. That's why we ethically source the highest-quality, vegan, hypoallergenic and non-irritating ingredients from the vibrant intelligence of nature, without any toxins or fillers, ever. Each product delivers potent concentrations of functional plant actives that are known for their nourishing vitamins, essential fatty acids, antioxidants and anti-inflammatory properties.
READ MORE ON OUR INGREDIENTSClinically Proven
Our products outperform leading skincare brands in clinical trials.
Working with researchers at leading universities, including Carnegie Mellon and Cornell, we work to leverage the very latest in anti-aging science and identify breakthrough botanical extracts known to be rich in antioxidants, vitamins, and essential fatty acids. We pack and squeeze as many of these biocompatible plant-actives into our formulas and then put them to the test in third-party clinical trials.
We believe the results speak for themselves. Our products are clinically proven to outperform leading anti-aging skincare brands!
Clean and Sustainable
An unrivaled commitment to safety for you and Mother Earth.
We’re one of the few beauty brands in the world that carry the MADE SAFE® seal on each and every one of our products, which is the most comprehensive safety and sustainability standard available, backed by the world’s leading scientists. It is exceedingly challenging to formulate by MADE SAFE® standards - but it pushes us to be more innovative, and has actually helped us create even more effective formulas. When it gets hard, we work harder.
Safety and sustainability is not a destination, it’s a journey upon which we are continually improving on.
Leading a beauty revolution
Let’s transform beauty. One woman, one result, one moment at a time.
EXPLORE THE RITUAL BLOG
How it Started
It all started with a woman who realized she deserved better, and went for it.
At the age of 32, just after giving birth to beautiful twin babies, our founder Hillary Peterson was diagnosed with thyroid cancer. She describes that moment as a “wake up call” and took a serious look at how she could better support her health in every way possible.
“It was then that I discovered an unexpected truth - my beauty products were full of toxins! I could not believe that there weren't stricter regulations protecting our health,” says Hillary.