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Truly Transformative

Safe, natural products or luxurious, effective ones?

Life is full of tough choices and trade-offs. Your beauty routine—what you put on your body, every day—shouldn’t be one of them.

That’s why we created True Botanicals: to empower you to take the best care of yourself, the people you love, and the world around you. No compromises required.

A melon

Pure. Potent. Proven. Our ingredients are just the beginning.

We’re constantly seeking out the best available resources— from the latest scientific advances to botanical extracts used for centuries—to create products that are better, in so many ways.

Explore our ingredients

Safe for people and the planet, our formulas deliver sublime experiences and clinically proven results.

You don’t need toxins to get results. We’re the proof. Every True Botanicals formula is MADE SAFE® certified—made without 5,000+ known toxic ingredients. And our unwavering standards don’t stop there: Our products are developed, produced, packaged, and shipped to you in ways that minimize their impact on the environment. We obsess over every detail, so you can enjoy the benefits, worry free.

See the results
True Botanicals: 27.2% Reduction in Fine Lines and Wrinkles after 45 days versus Creme de la Mer with 17.6%

A Band of Activists Leading a Beauty Revolution

A Band of Activists

Let’s transform beauty. One woman, one result, one moment at a time.

Hillary Peterson, the founder.

Motivated by a Beautiful Mission

After being diagnosed with thyroid cancer, our founder, Hillary Peterson, channeled her fear and frustration with the beauty industry into research—and a passion for creating pure, potent, and proven products that are good for people and the planet.


Hillary’s bold vision motivates our entire team: a small but mighty band of (mostly) women based in Northern California. We care deeply, and we’re inspired every day by a magnificent mixture of nature, innovation, and the challenge of combining the two, so you don’t have to accept trade-offs. And that’s truly transformative.

Discover Hillary’s Story