The Science of Well Being

Our purpose is simple: to champion whole-body wellbeing through the power of plants. Guided by our four tenants of botanical intelligence—bio-active, bio-compatible, bio-holistic, and bio-protective — we design multitasking formulas that offer complete skin longevity support. Every ingredient serves a purpose. Every formula is clinically validated to the highest standards for safety and efficacy. For us, the science of wellbeing is the art of caring deeply—for your skin, your senses, and your true nature

We Formulate Across 4 Synergistic Dimensions of Plant Intelligence [PI⁴]

  • PI¹ BioCompatible

    Absorption

    Size matters. Our formulations prioritize molecules small enough for your skin to easily recognize them and absorb them deeply into your skin, rather than just sitting uncomfortably on the surface. Superior absorption means superior effectiveness. You can feel our products working – plumping, nourishing, and delivering radiance from within.

  • PI² BioActive

    Potency

    Sourcing from nature’s most potent molecules, our plant-based bioactive ingredients deliver concentrated therapeutic potency to regenerate, renew, replenish, resurface, restore, and repair your skin - maximizing cellular performance and delivering transformative results.

  • PI³ BioHolistic

    Multi-Sensory

    We believe in the intricate connection between skin health and overall wellbeing. So every component of our products serves a purpose. From irresistibly captivating scents and exquisite textures to the calming colors and soothing feel on your skin. This is a multi-sensory experience that enhances your whole self.

  • PI⁴ BioProtective

    Safety

    Our products are formulated to offer extreme protection in a world where daily exposure to toxins is unavoidable. Every ingredient is certified MADE SAFE which eliminates the use of 15,000 toxic ingredients. All True Botanicals products also certified Vegan, Cruelty-Free, EWG Verified, Microbiome-Friendly, and Pregnancy-Safe.

    Roots. Run. Deep.

    In Northern California, nature is more than a backdrop—it's our source. The redwoods remind us of longevity. Nature's synchronicities remind us of the interconnectedness of all living things. True Botanicals took root here for it's rhythm and resilience. Every formula is a reflection of this landscape-potent, protective, and designed to create dimensional experiences that brighten the senses and deliver indulgence.

    Our Truth-Seeking Founder


    The heart of True Botanicals is Hillary Peterson. Confronted with a cancer diagnosis, she chose to turn a challenge into purpose: to create beauty products that heal, protect, and perform—without harm to people or the planet. With some of the world’s most brilliant scientists and green chemists, she founded True Botanicals, delivering MADE SAFE® certified skincare that proves indulgence and intelligence can—and should—coexist.


    Subscribe to her Substack: This Feels True