Erring on the side of caution

Erring on the side of caution

We avoid potentially harmful ingredients in all of our products, but what’s considered safe for a
developed human system and a developing baby’s is different. Babies—both in utero and after
being born—have sensitive systems that may not be able tolerate everything adults (and even
children) can, including some natural ingredients in high concentrations (like caffeine).

Since testing on babies is too risky, definitive answers to what’s safe and what isn’t are lacking,
leaving women and their doctors to look at the limited research that is available and decide what
they’re comfortable with. That’s why some doctors may say small quantities of sushi or wine are
okay while others will recommend abstaining completely. To take the guesswork out of
pregnancy-safe skincare, we avoided the ingredients that conservative doctors may advise
against in our pregnancy collection.

When you’re pregnant, there’s so much you
can’t use. It’s a relief to find nontoxic skincare
products that actually work.

-Olivia Wilde

Skincare that’s pregnancy approved

Basics Kits

Save 10% when you purchase Basics products in a kit.

The Basics Duo replaces your normal wash and moisturizer with the nutrient-rich Hydrating Cleanser and Hydrating Oil.

$106.00 $96.00

The Basics Trio includes the Hydrating Cleanser, Hydrating Oil and Hydrating Mist for an extra dose of antioxidants.

$128.00 $116.00

The Basics Set is our recommended 4-step regimen with everything in the Basics Trio plus a powerful overnight moisturizing treatment, the Hydrating Serum.

$213.00 $192.00

PREGNANCY-SAFE BATH AND BODY

For many pregnant women and new moms, showers and baths are a respite. But they're also a place
most in need of a detox, since warm water and steam open our pores, increasing absorption of what
we put on our skin. These safe bath and body products have a light, refreshing scent, lather well, and
are made entirely from ingredients approved for babies.

Nourishing Shampoo, FRESH | True Botanicals Nourishing Conditioner, FRESH | True Botanicals Nourishing Wash, GROVE Nourishing Lotion, GROVE Nourishing Body Wash, FRESH Nourishing Body Lotion, FRESH

Nourishing Shampoo

An antioxidant-rich approach to clean, hydrated hair and and a healthy scalp, delivered in a luxurious synthetic-free lather.

$34.00

Nourishing Conditioner

Nourishing oils leave hair soft and silky without weighing it down.

$34.00

Nourishing Wash

The ultimate body wash available in two lovely scents made with carefully sourced whole essential oils.

$34.00

Nourishing Lotion

A luxurious body lotion (available in our two signature scents) feeds your skin everything it needs, and nothing it doesn’t.

$42.00

Nourishing Wash

The ultimate body wash available in two lovely scents made with carefully sourced whole essential oils.

$34.00

Nourishing Lotion

A luxurious body lotion (available in our two signature scents) feeds your skin everything it needs, and nothing it doesn’t.

$42.00

FAQS

  • Are all of your products safe for pregnancy and breastfeeding?

    While Basics and some of our other products are safe for pregnancy and breastfeeding, some of our products contain natural ingredients that are absolutely safe for adults but less certainly approved for developing babies. Namely, jasmine oil, carrot seed oil, black cumin seed oil, and willow bark extract have yet to be proven safe for babies, so they’re not in our pregnancy-safe products. Because we believe everyone deserves personal care products that give them absolute peace of mind, we created our pregnancy-safe products to satisfy the most conservative woman's comfort level, as well as the most conservative doctor’s recommendations. That said, compared to the vast majority of personal care products, every one of our products is much safer and cleaner, so some women (including some of us) feel comfortable using everything we make while pregnant and breastfeeding, and some doctors would approve. Ultimately, what you put on your body while pregnant and breastfeeding is a personal decision for you to decide with the guidance of your doctor.

  • Which of your products are safe for pregnancy and breastfeeding?

    These products are baby-safe:
    The Basics collection
    Pure Radiance Oil, Calm
    Nourishing Shampoo
    Nourishing Conditioner
    Nourishing Wash
    Nourishing Lotion
    Pre-Cleanse Oil
    Everyday Sheer Coverage
    Vitamin C Booster
    Polishing Grains

  • How do you determine if a product is safe for pregnancy?

    Some people and doctors are more lenient about what’s safe for developing babies, and others are more conservative. To give people the total peace of mind they deserve when it comes to personal care, we err on the side of caution and only use ingredients that are widely accepted as safe for developing babies in our baby-safe products. Because the scientific community agrees it’s too risky to test products on babies, there’s a lack of definitive guidance, leaving women and their doctors to decide what’s right for them. Our baby-safe products were created to satisfy even the most conservative doctor’s recommendations.

  • Should I use Clear or Renew while pregnant and breastfeeding?

    Our Clear and Renew collections contain natural ingredients that are absolutely safe for adults but less certainly approved for developing babies, mostly due to lack of testing and enough information to make a scientific recommendation. Namely, jasmine oil, carrot seed oil, black cumin seed oil, and willow bark extract have yet to be proven safe for babies, so while entirely harmless and nourishing for adults, women who are pregnant or breastfeeding may choose to avoid these ingredients. Many of our customers (and staff) feel comfortable using Clear and Renew while pregnant and breastfeeding, and compared to conventional skincare lines, both are much safer and cleaner. But the most conservative choice is to use Basics while pregnant and breastfeeding. Your doctor can help you decide what’s right for you. We’re happy to guide you through using any of our skincare lines at every stage of your life.

  • What skincare line should I use while breastfeeding?

    Basics is our baby-safe skincare line that we recommend using while pregnant and breastfeeding.

Have other questions?

Our team of skincare experts are at your disposal. Seriously, ask us anything.

Send us a message

GREAT SKIN WHILE YOU'RE PREGNANT IS POSSIBLE

SHOP THE BASICS COLLECTION

CONGRATULATIONS ON YOUR NEW BABY!